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Privacy Policy

How we collect, use, and protect your personal information.

Last Updated: January 25, 2026

1. Information We Collect

We collect information you provide directly to us, including:

  • Name, email address, phone number
  • Information about your loved one's care needs
  • Communication preferences
  • Any other information you choose to provide

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Communicate with you about our services
  • Respond to your inquiries and requests
  • Send you updates and promotional materials (with your consent)
  • Comply with legal obligations

3. Information Sharing

We do not sell your personal information. We may share your information with:

  • Service Providers: Third parties who perform services on our behalf
  • Legal Requirements: When required by law or to protect our rights
  • With Your Consent: When you explicitly agree to share your information

4. Cookies and Tracking Technologies

4.1 What We Use

We use cookies and similar tracking technologies to improve your experience and understand how you interact with our website:

  • Google Analytics 4 (GA4): We use GA4 to collect anonymous analytics data about how visitors use our website, including pages visited, time spent, and user journeys. This helps us improve our content and user experience.
  • Essential Cookies: Necessary for website functionality, including security and form submissions (CSRF protection).
  • Preference Cookies: Remember your settings and preferences for a better user experience.

4.2 Google Analytics 4 Data Collection

GA4 collects the following types of information:

  • Pages you visit and time spent on each page
  • How you arrived at our site (referral source)
  • Device type, browser, and operating system
  • General location (city/country level, not precise)
  • Interactions with our website (clicks, scrolling, form starts)

IP Anonymization: We have enabled IP anonymization in GA4, which means your full IP address is not stored. Google Analytics operates under Google's privacy policies. Learn more at Google Privacy Policy.

4.3 Your Cookie Choices

You have control over cookies:

  • Browser Settings: You can block or delete cookies through your browser settings. Note that disabling cookies may affect website functionality.
  • Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics.
  • Do Not Track: We respect Do Not Track (DNT) browser settings where technically feasible.

4.4 Cookie Retention

Analytics cookies expire after 24 months. Essential cookies remain active only during your browsing session or as long as needed for security purposes.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of data in transit and at rest
  • Regular security assessments
  • Limited access to personal information
  • Secure data storage practices

6. Your Rights

You have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Opt-out of marketing communications
  • Withdraw consent for data processing

7. Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from children.

8. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.

9. Contact Us

If you have questions about this privacy policy or our data practices, please contact us:

Email: hello@elderworld.co

Phone: +91 96636 41725

Address: Bangalore, Karnataka, India